PPS Mutual Retains Top Rating

PPS Mutual has retained its position as the country’s highest-rated insurer for the third consecutive year, achieving a Net Promoter Score (NPS) of 54.8 in the Adviser Ratings Australian Financial Advice Landscape 2025 report.

The insurer also ranked first in six major adviser satisfaction categories – including:

• Product comprehensiveness
• BDM support
• Quality
• Reputation
• Trust
• Understanding client needs

It was also placed second in competitiveness, adviser support, reporting quality and claims handling.

Michael Pillemer, CEO PPS Mutual, said: “In a market still recovering from years of disruption and consolidation, our growth and retention rates show that a disciplined, values-driven approach can deliver superior outcomes for members and advisers alike.

“As a mutual, we exist solely for our Members, and our profit-share model means that when PPS Mutual succeeds, our Members directly share in that success. This creates a powerful alignment of interests that is rare in the insurance sector.”

Pillemer says the life insurance sector has an opportunity to rebuild trust and relevance adding that models that put the interests of customers first, assist advisers to build the long-term value of their businesses, and deliver consistently on promises, will be the ones that thrive.

“We believe the future is in the hands of those who lead with purpose, rebuild trust, and support financial advice,” he said.

Angus Woods, Founder and MD of Adviser Ratings, said it’s encouraging to see that life insurance new business is now up more than 11% since 2023, along with an increase in advisers including risk advice in their service offering “…suggesting that confidence is returning”.